Ken Newman has been an actor his entire life, from his first professional job performing with a touring educational theatre company in the mid-1980’s. He and his fellow actors took an irreverent, Saturday Night Live-style approach to introduce kids to social issues like environmental awareness, drug and alcohol abuse and teen sexuality. Their success was grounded in a very simple concept: People learn more when they’re laughing. Ken discovered that regardless of the venue — whether it was delivering a message to kids or to tradeshow attendees — the challenge was always the same: How could he take something not intrinsically entertaining and make it so? Solving the puzzle of how to make people laugh about high technology, retail strategy, or any other corporate message, is now Ken’s favorite challenge. And it’s why for over 20 years, he and his fellow presenters have been able to keep his client’s tradeshow booths filled with enthusiastic attendees.